Break Keeper are branded ad bumpers acting in tandem. Opening ad bumper (at the beginning of commercial break) contains a question/teaser, which refers to the advertiser’s campaign.
Closing ad bumper (at the end of the same commercial break) offers the respond to the question.
- Opening and closing the same advertising break
- Duration is up to 10 seconds (opening) and up 15 seconds (closing)
- Can have music and voice over
- Can have price and promotion
- Can be produced out of advertiser’s pictures and graphic materials (no TVC needed)
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