Expandable half screen starts/ends as Half Screen where advertiser’s spot expands over/shrinks to channel’s ad bumper and it ends/starts with advertisers full screen spot.
- Opening or closing the advertising break
- Duration of up to 30 seconds
- Can have music and voiceover
- Can have price and promotion
- Can be produced out of advertiser’s pictures (up to 15 seconds only) and/or video material (up to 30 seconds)
- One of the most popular Non Spot Formats
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